Gap is an iconic American denim brand. Since 1969, they've made clothing that people recognize around the globe. In 2019, I had the opportunity to help shoot, art direct, and design their first denim campaign with Annex88.
Previous look & feel (left) vs. new look & feel (right):
Other selects from the campaign, reflecting our "Denim by the decade" push
for Gap's revival of denim from the '70s, '80s, '90s decades: