2020 marked the 50th anniversary of the Superstar for Adidas Originals. To commemorate, Adidas global launched a campaign featuring the Adidas roster: people like Jonah Hill, Tracy McGrady, Pharrell, Paul Pogba. Some are professional athletes, some aren't. But they are all icons who know that change doesn't happen with one person, it takes a team.
On social platforms, we ventured out to find crews who were creating change in their communities. We featured crews from New York, Los Angeles, Chicago, Dallas and Boston.
13 crews were shot and able to tell their stories. We met some incredible folks from all walks of life, all with seemingly different goals, but when it came down to it, all wanted the same thing: change.