Art director

The World Wildlife Fund makes some pretty good ads, some pretty cool visual metaphors. But they make you feel guilty. We didn't like that. Negative ads just don't work.


So we wanted to challenge our target with a simple call to action: turn over a new leaf. A tiny effort and change of habit can go a long way for the endangered species in the United States.

Art direction / design: me


Copywriter: Elizabeth Rossio

Josiel correa.
Art director