Art director

Mom always put a small box of raisins in our lunch boxes. We grew up as kids eating raisins, but Sun-Maid hasn't really changed much since we were small.

 

There was something about our parents giving us a box, and that box being enough. In this campaign, we wanted to be bigger than just a small snack.

 

We targeted parents, and gave Sun-Maid a voice. We wanted to talk directly to Mom and Dad, to empower their children to be whatever their hearts desires.

 

Art direction / design: me

 

Copywriter: Rebekah Johnson

Josiel correa.
Art director