Fogo De Chao is not your typical dinner outing. It's a dinner where patrons are competing with their own self to scarf as much food as possible. You want to stay on green as long as you can, flip to red for a break, and flip back over to green.
Sprucing up Fogo's branding was essential. I wanted to keep their menu simple. We know why you're here. Let's get to the point. By adding copy to the card while it sits right in front of you the entire night, it felt like an opportunity to give the brand a voice. The goal was to make Fogo De Chao feel more modern, while still maintaining it's traditional roots.